Author: Art Of Start

Every organization wants to avoid a costly, lengthy, and resource-intensive lawsuit for trademark infringement. While definitions can vary globally and within the U.S., organizations can be taken to court if there's a likelihood of confusion, especially when combined with other similarities around the goods or services, purchasing channels, or other factors. Unique factors can vary significantly, but experts estimate the average cost of a trademark...

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Adjust your Yuletide calendars to 1st November because Christmas is coming early this year. On the 23rd April 2019, China’s legislators passed significant amendments to their Trade Mark legislation to combat the scourge of bad-faith Applications, more commonly known as ‘Trade Mark squatting’. Many brand owners will be familiar with the term, ‘Trade Mark Squatting’ and understand it to be the act of pre-emptively registering a Trade...

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“Imitation is the sincerest form of flattery” Oscar Wilde   Introduction Oscar Wilde may have delighted in the idea of others copying his works. To him, copying was an acknowledgement of the value of his work and helped to promote his talents. In the commercial world, imitation can result in the complete opposite. It can lead to a loss of recognition of your brand and can lead to economic disaster...

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Starting up a business requires a lot of planning and preparation. From your business name to the marketing strategy and design for a great website, you need to conduct thorough research about trademark registrations before opening your company to the public. A trademark is a legally registered sign, design, or expression that represents your company’s brand, making it distinct from others. Here’s what you need to...

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How to Make Business Startups Successful Most business startups fail on their first year. Despite this, there those that succeed and eventually become big companies. For that to happen, there are things that an entrepreneur needs to do. Below are some tips, which you can use to make the chances of your business succeeding higher. Use the business plan Having a business plan is an important thing for...

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A business plan connects the business with any interested client. When a reader scans through your plan, he or she should be able to deduce what exactly your enterprise is all about. The plan acts as one of the decision-making tools in your company. The content that is carried by a particular plan depends solely on the goals of a particular enterprise and the targeted...

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Developing chatbots in the enterprise: both for the customer and employee When developing a chatbot it's important to strike a balance between the technology’s advancements and the nuances of language; in order to create an intuitive user experience When developing a chatbot the first question an enterprise should ask: is it customer or employee facing? The advancement and development of new technologies surrounding natural language understanding, processing and...

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If you have visited any website or social media recently, chances are you already know what chatbots are and maybe have interacted with one. (Have you talked to RecBot on our page?) Chatbots were introduced in the 1960s and have gained insane popularity lately due to advancements in machine learning and natural language processing technologies. They have many uses from scheduling meetings and giving recommendations to...

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This sponsored post is a part of the campaign “Protecting America’s Eyes” by Reticare in order to inform U.S. citizens about the importance of eye protection from device screens. The opinions expressed in this post are entirely my own. Protecting Eyesight While Using Technology On an average day I spent 12 hours in front of an electronic device. Whether it’s my laptop, phone or a tablet that...

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