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Toyota has filed an all-new name for its Hilux in Australia that would be the highest performance model in the lineup. IT’S ONLY A matter of time until the Ford Ranger’s biggest competitor for sales, the Toyota Hilux, has a model to take on the unique Ranger Raptor. It appears that when that day comes it will unsurprisingly be called the Toyota Hilux GR.   Practical Motoring has...

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When Microsoft introduced the Xbox Series X throughout The Game Awards in December, the corporate did so with the accompanying tagline: “Power Your Dreams.” The advertising and marketing slogan is supposed to speak that the brand new console is so highly effective it might probably create issues you may solely dream of. Microsoft actually likes the slogan, a lot that it has now trademarked it. As...

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Trademark filings uncovered by Canada’s autoTRADER.ca give us a hint as to how Volkswagen will sell its coming range of electric vehicles. The trademarks include ID.4 X, ID.5 X, and ID.6 X. Although VW Vortex previously found trademarks for IDs 1 through 9, these new trademarks seem to hint at how AWD IDs will be sold. Volkswagen has long said that its EVs could be fitted with...

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It’s not uncommon for our office to receive calls from restaurant owners, complaining that another restaurant in town is infringing its trademark. Frankly, pizza and cheesesteak establishments are just not that creative when it comes to choosing distinctive names.     One well-known dispute you may know about involved the Olivieri family members who sued each other over ownership of the PAT’S KING OF STEAKS trademark, a...

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LA Group – owner of South Africa's POLO clothing brand – has been dealt a blow by the High Court in a long-running legal battle between retailers. According to the judgment, over 40 registered trademarks in the group's name must be cancelled and expunged from the trademark register. LA Group will no longer hold these trademarks on the grounds that the word "polo" is "non-distinctive in...

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Starting up a business requires a lot of planning and preparation. From your business name to the marketing strategy and design for a great website, you need to conduct thorough research about trademark registrations before opening your company to the public. A trademark is a legally registered sign, design, or expression that represents your company’s brand, making it distinct from others. Here’s what you need to...

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How to Make Business Startups Successful Most business startups fail on their first year. Despite this, there those that succeed and eventually become big companies. For that to happen, there are things that an entrepreneur needs to do. Below are some tips, which you can use to make the chances of your business succeeding higher. Use the business plan Having a business plan is an important thing for...

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A business plan connects the business with any interested client. When a reader scans through your plan, he or she should be able to deduce what exactly your enterprise is all about. The plan acts as one of the decision-making tools in your company. The content that is carried by a particular plan depends solely on the goals of a particular enterprise and the targeted...

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